Striving for a brighter future

Our Mission

We will be the best employer, the best business partner and the best corporate citizen, wherever we do business. In so doing we will generate long-term sustainable profit growth for our shareholders.

image Swire Coca-Cola Limited is the fifth largest bottling partner of The Coca-Cola Company by global volume with a franchise to manufacture, market and distribute products of The Coca-Cola Company in Hong Kong, Taiwan, Mainland China and the western USA. We work closely with The Coca-Cola Company on brand development and marketing.

Our relationship with Coca-Cola began in 1965 with the acquisition by Swire of the majority shareholding in a Coca-Cola franchise in Hong Kong. As a wholly-owned subsidiary of Swire Pacific Limited, a public company under the two-centuries-old Swire group listed on the Stock Exchange of Hong Kong, Swire Coca-Cola continues to strive for sustainable and profitable growth as we work to create long-term value for our stakeholders and for the communities in which we operate.
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Our Strategy

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We have adopted five strategic initiatives which will determine our future success:

Portfolio Expansion

We are fully aligned with The Coca-Cola Company's commitment to providing consumers everywhere with "Beverages for Life". This means we must not only drive growth in our core sparkling category; we must also develop winning propositions across all major categories in order to grow our value share of the total non-alcoholic beverage market.

Digital Leadership

We must achieve digital leadership, first within the beverage industry and ultimately within the entire fast-moving consumer goods industry in each of our markets.

Benchmarking

Our management philosophy commits us to learn from the best until we become the best. Being part of the global Coca-Cola system is a privilege. It allows us to benchmark our performance across a range of financial and operational metrics, and partner closely with our peers to learn from each other and quickly adopt global best practices.

Commercial Leadership

We must ensure that we are the preferred supplier to all our customers. We will achieve this through continuous improvement across a full range of execution, customer service, delivery and route-to-market metrics. The customer is always at the centre of everything we do.

Sustainability

Today's consumers will not accept companies who focus solely on their own profitability without playing a significant role in creating sustainable solutions. We will do the right thing and play our part in identifying and implementing sustainable solutions across all aspects of our business.
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Management Philosophy

Safety & Sustainability

Safety is our first priority, and it is something that we never compromise on. We are also committed to a sustainable business model that optimises resource efficiency and adopts environmentally-friendly practices to support greener, more sustainable communities.

Customer Focus & Execution Excellence

The customer is at the centre of everything we do. Adding value to our customers' businesses is fundamental; and we constantly strive to better understand their operational needs and apply that knowledge in every outlet.

Teamwork & Communication

Always seek the truth; always state the truth. We face all of our problems head-on with straight-forward honesty. We never stop communicating. We never assume; we always check, and we ask questions to verify our understanding. All of our people are encouraged to constantly question, and we always make ourselves available to answer.
   
Management Philosophy
   

Commitment to World-Class

We are committed to learn from the best until we become the best. We are dedicated to constant learning and continuous improvement. We systematically identify best practices and roll them out quickly and effectively. We learn from our mistakes and celebrate our successes, no matter how small.

Ownership

We trust each other to take ownership of our respective areas of responsibility. We always make what we believe are the right decisions for the long-term. We take full responsibility for our own destiny. We never hide behind excuses.
 
Management Philodophy