Accelerating Sales Execution Through Digitalisation

Turning Data Into Better Execution

 A clear example of this approach is Suggested Order, an AI‑enabled tool designed to predict and optimise the ordering process. By analysing data such as historical sales patterns, outlet characteristics, seasonality and promotions, the tool recommends the most appropriate product mix and quantities for each outlet.

This data‑driven process improves ordering accuracy, reduces inventory build‑up, supports fresher product age and enables faster product turnover in stores. It also drives more consistent in‑market execution in highly competitive retail environments—demonstrating how data and AI can translate directly into tangible commercial value.

Building Capability Through People and Platforms

Digital transformation at Swire Coca‑Cola extends beyond tools and systems. It is underpinned by a culture that encourages collaboration, continuous learning and innovation. The annual Best Practices and Continuous Improvement (BP&CI)  Conference brings colleagues together to exchange ideas, learn from real operational challenges and scale proven solutions across the organisation. More recently, the Swire Coca‑Cola Global Digital Connect Hub was introduced as a one‑stop platform connecting employees with digital practices, innovations and insights across our global network, accelerating learning and adoption.

Looking ahead, digitalisation will remain central to Swire Coca‑Cola’s ability to drive growth, adapt to change and deliver long‑term value.