SCC News

Big Week gives fans a refreshing experience

 “Concert in the Coliseum” was presented by Swire Coca-Cola at the 2023 WM Phoenix Open.

 “Concert in the Coliseum” was presented by Swire Coca-Cola at the 2023 WM Phoenix Open.
This February, Swire Coca-Cola USA played a key role in energising sports fans during the "Big Week" – an extraordinary week packed with two major sporting events in the Phoenix region: the Super Bowl, the championship game of the National Football League, and the WM Phoenix Open golf tournament, renowned as the world's most attended golf event. Together, they attracted an estimated one million visitors to the Phoenix area, and our local team was dedicated to delivering a refreshing and enjoyable experience for all sports enthusiasts.

Seizing the business opportunities presented by the Big Week, our US team executed a variety of engaging marketing activities. In addition to the retail activations in restaurants, we hosted the “Concert in the Coliseum” as the kick-off music concert of the Phoenix Open, followed by an after-party that gave visitors a chance to celebrate with fellow sports fans.

We also partnered with the Special Olympics for the Coca-Cola Sun Games to give a chance to local community members to compete with athletes from the Special Olympics. Medals were awarded to the winners and a lunch banquet was held for all participants to enjoy. The Games showcased our dedication to refreshing the communities we serve.
Big Week gives fans a refreshing experience

Big Week gives fans a refreshing experience

Annual Hong Kong Sevens brings festive enjoyment

Annual Hong Kong Sevens brings festive enjoyment

Regional sales conferences kickstart an ambitious year

Regional sales conferences kickstart an ambitious year

Teaming up to fuel consumers’ adventurous spirit

Teaming up to fuel consumers’ adventurous spirit

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