Annual Hong Kong Sevens brings festive enjoyment

The Hong Kong Sevens 2023, a world-class rugby tournament and one of Asia’s most popular annual sporting events, has drawn to a successful close. Held at the Hong Kong Stadium, the event attracted top rugby teams and a huge crowd of fans from around the world. During the three-day event, Swire Coca-Cola HK launched a series of marketing activities both inside and outside the stadium to engage fans in the excitement.

Our Hong Kong team set up beverage booths at the stadium to provide a refreshing experience for sports enthusiasts. We also designed an interactive rugby game for fans to enjoy. To create a carnival atmosphere, a “Rugby” mascot was there to interact with the crowd.

The enthusiasm extended beyond the stadium. At the official party held in Lan Kwai Fong, fans could enjoy five Coca-Cola specialty drinks and receive a limited-edition, rugby keychain as a souvenir. The specialty drinks were cocktails and mocktails made with Coca-Cola products, including: Coca-Cola No Sugar, Sprite, Fanta, and Schweppes Soda Water. Coupons were distributed during the Coca-Cola rugby parade and flash mob street dance performance in Causeway Bay that amplified the city’s festive atmosphere.

The outstanding sales performance this year was made possible by the hard work of our sales team and frontline staff. We look forward to participating in this sporting jamboree next year, bringing even more satisfying festive enjoyment to our consumers!