Summer Chill Events Boost Sales

This summer, our Vietnam team capitalised on the peak sales season with two exhilarating events: the Sprite Beach Festival and the Epic Summer Music Promo, both of which gave our consumers refreshing and memorable experiences.

Sprite Beach Festival: A Splash of Fun and Refreshment

The Sprite Beach Festival, one of the most spectacular beach events of the year, took place in Da Nang, Vietnam. Our team transformed the beach into a vibrant sea of green with striking Sprite branding. The event featured interactive activities, such as giant water slides and outdoor installations, along with live performances by renowned local artists that turned the beachside into the ultimate playground for over 45,000 participants. Beyond the entertainment, the festival also included strategic promotions to boost engagement and sales.

Additionally, key account activations were launched at major restaurants and eateries, featuring spicy seafood combos to enhance channel penetration. Our team equipped these venues with eye-catching point-of-sale materials (POSMs) for Sprite to invite consumers to participate in games and win exciting gifts.

Epic Summer Music Promo 2024: Exciting Rewards and Widespread Participation

Offering thousands of exciting prizes each week, the Epic Summer Music Promo 2024 stands as the largest summer promotion featuring a diverse range of participating brands, including Coca-Cola, Sprite, Fanta, Nutriboost, Fuzetea+, and Aquarius. Hundreds of thousands of consumers joined the promotion for the chance to win numerous vouchers, exclusive gifts, and a special trip to South Korea to experience life as a K-pop idol. This high level of participation has not only driven sales but also significantly enhanced brand loyalty and consumer engagement.