Swire Coca-Cola's First-ever Leaders Summit

In June, Swire Coca-Cola hosted its first Leaders Summit in Hanoi, Vietnam. The event brought together over 100 seasoned leaders from our markets, including the USA, Greater China, and Southeast Asia, as well as key representatives from the wider Coca-Cola system, to foster unity and collaboration, and to shape the company’s vision for the next decade.

Karen So, Managing Director of Swire Coca-Cola, delivers the opening speech to inaugurate the summit

Pat Healy, Chairman of Swire Coca-Cola, believes that the robust execution of our strategic plan in our markets will pave the way for our continued success.

The two-day summit featured distinguished guests from Swire Coca-Cola, including: Pat Healy, Chairman; Karen So, Managing Director; Dang Jian, CEO of Swire Coca-Cola China; Hunter Jin, CEO of Southeast Asia, Hong Kong and Taiwan Region, and the Executive Leadership Team of Swire Coca-Cola USA. These leaders shared their insights and outlined the company’s ambitious ten-year plan.

Swire Coca-Cola’s senior leaders, alongside representatives from The Coca-Cola Company, engage in a panel discussion on regional strategy.

We were honoured to have senior leaders from The Coca-Cola Company in attendance, including: Gilles Leclerc, President of Greater China & Mongolia Operating Unit; Selman Careaga, President of Global Category, and Liyana Jamil, Vice President of Strategy & insight (ASEAN and South Pacific).

The summit provided an invaluable platform for leaders to exchange best practices in key areas, such as supply chain optimisation, digital transformation, and market execution. Through presentations and exhibition booths, leaders discussed ways to foster synergy and drive growth in our various markets. Additionally, they immersed themselves in Vietnam’s vibrant culture — exploring bustling local markets, savouring authentic cuisine, and marvelling at Hanoi’s historic opera house whilst enjoying a celebratory dinner. These experiences forged connections within our newly-acquired market.

Market leaders exchange best practices through presentations and exhibition booths.

The success of the Leaders Summit marked a significant step forward for Swire Coca-Cola, setting the stage for growth and innovation driven by a collaborative leadership team across markets.

Leaders participate in a market visit to gain insights into sales execution in Vietnam.

The summit concludes with a celebratory dinner at Hanoi’s historic opera house.