Swire Coca-Cola Tops in SwireX Tech Competition

Swire Coca-Cola has been recognised as the Most Innovative Company in Swire Pacific’s first tech innovation competition, SwireX. The contest aims to uncover the most creative, innovative ideas that leverage emerging, cutting-edge technology to unlock new opportunities and foster business growth.

Out of 200 entries from teams across the Swire Group operating companies, there were five winning teams from Swire Coca-Cola. Of these five teams, our Hong Kong team, 'Project WISE', clinched first prize with a project focused on unlocking sales opportunities and enhancing the capabilities of our frontline sales teams through AI-generated insights. Another team, 'IMAGENIUS', secured third prize with a project centered on Gen AI-powered marketing collaterals.

These accolades underscore Swire Coca-Cola’s strategic deployment of AI and digital technologies, as well as our dedication to driving business growth and improving business operations through continuous investment in innovative solutions.