In many of Swire Coca-Cola's franchise areas, the Lunar New Year stands out as one of the key celebrations. This year, our markets continue to launch special product packaging to bring people closer together through shared experiences with our refreshing beverages.
In Vietnam, Tet, also known as Lunar New Year, was marked by the exclusive packaging that showcased the iconic Golden Swallow symbol—a distinctive image that has become a hallmark of Coca-Cola during Tet as it symbolises joy and hope. This year's design incorporated vibrant fireworks across three unique can editions adorned with the motifs "An – Tài – Lộc," each representing meaningful wishes that send all the blessings of the New Year.
In our Greater China region, the New Year Limited Edition Pack featured a stunning fireworks-inspired design to bring festive cheer to the season. Various promotional activities were organised across different markets to welcome the New Year.
In Taiwan region, our packaging not only featured the festive fireworks design but also introduced an innovative and interactive experience to our consumers. By scanning the firework design on the packaging, consumers could generate personalised, AI-crafted messages to be shared with their loved ones. In Taipei, the campaign was further brought to life with an epic drone show – the "Coke AI Illuminate Show" – that projected heartfelt messages shared by attendees through the interactive platform.
Our Taiwan team also maximised brand exposure through extensive channels while boosting consumer engagement with exciting campaigns. These included collaboration with fashion brands for cross-industry partnerships and influencer partnerships, and amplifying social buzz through creative alliances.
The Hong Kong market celebrated the New Year with a special New Year lucky draw offer of over 7,000 prizes, including an exclusive firework “poon choy” cruise experience. Additionally, a pop-up installation featuring retro diner-themed decorations, photo opportunities, and interactive zones was launched at a popular local shopping mall Cityplaza to enhance consumer engagement.
During these key selling moments, our sales teams in the Chinese Mainland and Hong Kong markets actively visited merchants to enhance in-store execution. Creative displays made of stacked products were designed to elevate the festive atmosphere and attract consumers. They also served to drive our sales performance.
Enhancing Market Execution and Creating Values for Customers
Lunar New Year Packaging Brings People Together
Annual Sales Conference in Hong Kong
Back to Top
We use cookies for the purpose of enhancing your user experience. By continuing to visit this site, you agree to our use of cookies. For more information, please visit our Cookies Policy and Privacy Policy.OK
