Digital Innovation Excellence

Swire Coca-Cola HK (SCCHK) proudly received two prestigious accolades at the 2024 GS1 Digital Transformation Awards: the Sales & Marketing Excellence award for our advanced digital vending ecosystem and the People & Culture Excellence award for our comprehensive Telematics driving safety system.

As Hong Kong's largest vending machine company, we have achieved remarkable success with significant revenue and profit growth in 2024. This has been achieved through our comprehensive vending solutions combined with online analytical platforms, both of which have streamlined operations and engaged customers through a consumer loyalty programme known as the Coke+ platform.

Since 2020, SCCHK has been a pioneer in fleet management as the first Coca-Cola bottler globally to implement a comprehensive Telematics driving safety system. This initiative has improved driving behavior and operational efficiency, resulting in an 81 percent reduction in vehicle crashes involving frontal collisions.

Additionally, Swire Coca-Cola, China was awarded the Excellence Award at the 2024 IDC China Future Enterprise Awards, which recognises top organisations in the Chinese Mainland that are leading the way in digital transformation. Our Sales Force Automation tool was also selected as one of IDC China's most representative digitalisation cases of the year as it equips our frontline sales team with the latest market data to drive outlet-specific actions effectively.