Swire Coca-Cola’s Southeast Asian Conferences

Swire Coca-Cola recently united thousands of leaders, employees and partners from across its Southeast Asian markets at a series of conferences in Thailand, Vietnam, and Cambodia. These events shared a common purpose: to celebrate achievements, align strategies, and inspire a collective passion for continued growth in the region.

Thailand: Driven to Win as ONE TEAM
More than 1,900 participants from Coca-Cola ThaiNamthip and The Coca-Cola Company gathered at ThaiNamthip’s annual conference where the theme was “Driven to Win”. The event embodied our winning spirit and underscored collaboration as the key to shared success. Attendees celebrated the business accomplishments of the past year and explored strategic priorities for 2025. Key topics included: brand strategy, commercial growth, innovation, supply chain, human resources, and sustainability that set a clear roadmap for collective success. Interactive booth activities further strengthened team bonds and fostered a sense of unity.


Vietnam: Celebrating Progress, Shaping the Future
Swire Coca-Cola Vietnam’s Strategy Day brought together leaders and teams from across the business to reflect on a year marked by resilience and unity in a rapidly evolving market. Beyond business updates, the event reaffirmed the company’s strong commitment to nurturing talent through leadership development, capability building, and an inclusive culture where every voice is valued. We are confident that with stronger capabilities, a united workforce, and a clear vision, the company is well-positioned to embrace new challenges and unlock new opportunities.


Cambodia: Unleashing the Hungry Lion Spirit
In Phnom Penh, our Cambodian team gathered for Sales Rally 2025, uniting under the inspiring theme of the “Hungry Lion” spirit. The event centered on strategic alignment and bold ambitions for growth this year, with a focus on capturing new market opportunities and strengthening our competitive edge. Through engaging presentations and dynamic performances, we celebrated regional achievements and fueled our determination to expand our reach by striving for more sales outlets, more coolers, more SKUs, and greater product visibility across Cambodia.