Annual Conference Outlines Priorities for Business Growth

In March, Swire Coca-Cola China held its annual bottlers conference in Xiamen, China. Senior executives and representatives from the company's 13 operating units across the Chinese Mainland gathered to review performance and align on 2025 strategic directions. More than 300 participants attended the conference in person, with over 15,000 employees joining virtually. 
During the conference, senior leadership outlined key strategic priorities for business growth in the Chinese Mainland market. The company will continue to focus on enhancing its portfolio and packaging mix, strengthening market execution capabilities, and advancing revenue growth management initiatives. The company remains committed to accelerating digital transformation and deepening our partnership with the Coca-Cola system.

Representatives from various bottlers also shared successful case studies and best practices in key areas such as sales, marketing, and digitalisation. Notable examples included the Fujian plant, which demonstrated how cross-industry collaboration and occasion-based marketing effectively boosted product sales. The Zhejiang plant presented an innovative solution combining E-commerce with tourism channels to drive growth. Additionally, the Jiangsu plant's sales team showcased digital tools designed to improve customer service quality and operational efficiency.

The conference also featured a panel discussion with senior representatives from The Coca-Cola Company and industry partners who provided valuable insights on emerging market trends.

Continuing a longstanding tradition, representatives from the bottling plants participated in the 5-kilometre Swire Coca-Cola Run, highlighting teamwork, collaboration, and a commitment to excellence. The event concluded with a gala dinner and awards ceremony that recognised outstanding performance across the bottling plants. The Anhui and Zhejiang plants jointly received the Gold Award for Best Bottler 2025 that recognised their exceptional innovation and meaningful contributions to the business.