"Driven to Win": The essence of Swire Coca-Cola

Swire Coca-Cola proudly launched a new corporate brand in July 2022 – with a new tagline 'Driven to Win' that encapsulates the winning essence that has led the company to today's success.

Since 1965, Swire Coca-Cola has partnered with The Coca-Cola Company to put the world's greatest beverage brands within an arm's reach of desire in our markets. Over the past five decades, we have always been proud to deliver refreshment to the communities we call home. In a world of continuous and rapid change, it is essential for us to evolve while keeping the company values clear and strong to help us unlock success.

From just one bottling plant, Swire Coca-Cola is now one of the world's largest bottlers with a footprint spanning the USA and Greater China. We have always been pushing forward to win together by serving as constant and true advocates for our people, our partners, our community, and our planet.

The new corporate brand embodies our winning mentality that has helped us get to where we are. It will continue to drive us towards our vision of being a leading bottler in the global Coca-Cola system through winning performance, capabilities, people and culture.


Swire Coca-Cola's Managing Director Karen So talks about the winning essence of the company.