- Swire Coca-Cola's First Foray into South East Asia
![Driven to Win Driven to Win](/sbcorpweb/uploads/newsletter/images/source/Driven-to-Win_720-en.jpg)
"Driven to Win": The essence of Swire Coca-Cola
Swire Coca-Cola proudly launched a new corporate brand in July 2022 – with a new tagline 'Driven to Win' that encapsulates the winning essence that has led the company to today's success.