Celebrating Pink Friday

“Pink Friday” is a cross-industry initiative first launched in Hong Kong to encourage people to show their support for the LGBT+ community by wearing pink. Last November, we hosted #PinkFridayPride campaigns featuring different themes in Hong Kong and Taiwan to raise awareness of LGBT+ issues and promote an inclusive workplace environment.

On Pink Friday 2022, our Hong Kong head office celebrated with everything pink. Pink treats and drinks were served at the Pink Party. A Pink Friday Quiz was also played to allow our staff to gain a deeper understanding of LGBT+ issues and the company’s Diversity & Inclusion (D&I) policy.

In Taiwan, our staff wore pink and were also invited to wear a pair of odd socks to symbolise everyone’s unique characteristics. This echoes the company’s youth development programme: "I have my rights of anti-bullying" campaign that aims to encourage our staff to embrace and respect everybody’s differences using a novel approach.

D&I are part of Swire Coca-Cola’s core values. At Swire Coca-Cola, we strive to create an inclusive workplace for all our people where they feel confident in being themselves and are able to realise their full potential.