At Swire Coca-Cola, we are always looking ahead to identify emerging consumer needs so that we may tailor our beverage portfolio accordingly. In August, we took an exciting step forward by unveiling Nutriboost Yogurt Drink Greek Style – Coca-Cola Vietnam’s first venture into the value-added dairy category.
This new drinking yogurt meets the rising demand for diversified nutritional products that match the modern lifestyle. It is available in two flavours: orange and blueberry, and both offer an irresistibly smooth texture and delectable fruit flavors enriched with essential nutrients.
The product launch event was not only broadcast live, but was also hosted simultaneously across seven regions in Vietnam. Attracting over 2,500 participants, including our sales teams and customers, the event featured a product presentation and an energetic Grand Sports Gala that aligned with our theme "Lift Up Energy - Boost the New Glory." Our Coca-Cola athletes competed in physical and mental challenges, modelling the boosted energy Nutriboost provides.
Within the first month of its launch, Nutriboost Yogurt Drink Greek Style was made available through all of Coca-Cola's national distributors in Vietnam. Over 400,000 product trials have already been recorded, reflecting robust market demand for our new product.
From Obligation to Opportunity – Transformation through Sustainability
New Drinking Yoghurt Meets Rising Demand
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