Refreshing Drinks Attract Youth Market

As two fast-growing markets, Cambodia and Vietnam present ample business opportunities for Swire Coca-Cola. Both markets have a young population who tend to be more active and enjoy soft drinks. The current per capita consumption of Coca-Cola beverages is 36 units in Vietnam and 46 in Cambodia. This is very low compared with other markets such as Hong Kong where it is 186; hence, there is immense potential we can unlock.

Portfolio expansion is a key pillar of Swire Coca-Cola’s strategic priority. We are keen to diversify and expand our categories, particularly into the energy category. Presently in Cambodia and Vietnam, energy drinks form the biggest category. To capture this huge opportunity for growing market share in this category, we are having some exciting promotions this summer for our invigorating drinks in both markets!

Launching an Exciting New Brand – “Thums Up Charged”